Advertising on Protagonize

Protagonize reaches a niche market of fiction aficionados, prospective authors, students, baby boomers, as well as a diverse set of users who work in both technology and the arts. The site appeals to readers, writers and those who appreciate quality web design and a thriving community of writers.

Protagonize's target market is still evolving. The site has come a long way from the simple concept it was rooted in — allowing authors, amateur or professional, to collaboratively tell stories without imposing too many boundaries.

Signing up for Protagonize is free! We are currently home to more than 19,800 registered authors from over 200 different countries, many of whom are actively writing in our community. In addition, we have many times that number of users that solely read the content on the site, and we're growing daily.

Traffic Information

Protagonize currently serves between 300,000 — 350,000 pageviews and 35,000 — 40,000 visitors every month, with an average time-on-site of over 9 minutes per user, marking a distinctly engaged readership. Quantcast.com provides publicly-available recent traffic information at a high level here:

http://www.quantcast.com/protagonize.com

More comprehensive (and accurate) internally-tracked site traffic statistics are available upon request. Please contact us for further information.

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Demographic Information

Quantcast also offers U.S.-specific demographic information for Protagonize here:

http://www.quantcast.com/protagonize.com/demographics

Some internally-tracked demographic information is also available upon request.

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Contest & Group Sponsorships

Groups are a popular and growing new feature on Protagonize and the opportunity to sponsor groups is an alternative to traditional banner advertising on the site.

Groups can be either collaborative sub-communities centered around a specific interest group or topic, or contests or competitions that can be time-limited and subject to specific rules. Both individuals and businesses can sponsor groups or contests; if you or your organization are interested in sponsoring a Protagonize group or in running a contest group, please contact us with the details of your request.

If marketers are looking to create a more customized experience for their audience, we will also gladly work with your design team in order to integrate your organization’s branding and creative into sponsored groups or contests. This can be achieved via custom themes (i.e. applying your visual design to our group interface), as well as by offering dedicated URLs (sub-domains or directories) on Protagonize for your sponsored area. Further customization of sponsored groups is available upon request.

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Advertising Zones

Protagonize offers CPM-based (cost per thousand impressions) advertising spots in IAB standard formats. Our competitive CPM rates are for run-of-site (ROS) advertisements. Rates are available upon request. A partial listing of available advertising zones can be found below.

Flat-fee, negotiable rates are also available for advertising buys lasting longer than one month. Targeted, custom ad placements are also available by request.

Alternate rates are available if an advertiser would like to publish ads on a specific page template or section. If you would like to advertise in a specific section of the site, please contact the publisher with your request, and a quote will be provided to you.

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Available Page Templates

Protagonize also offers the ability to advertise on specific site pages. Below is a listing of all available page templates to advertise on. Please contact the publisher for pricing information if you'd like to advertise on a specific page template.

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